{"id":7627,"date":"2026-09-15T07:18:36","date_gmt":"2026-09-15T07:18:36","guid":{"rendered":"https:\/\/digitalcreativealliances.com\/?post_type=resources&#038;p=7627"},"modified":"2026-09-15T07:18:36","modified_gmt":"2026-09-15T07:18:36","slug":"how-to-decide-between-local-and-international-seo-for-your-business","status":"publish","type":"resources","link":"https:\/\/digitalcreativealliances.com\/fr\/resources\/how-to-decide-between-local-and-international-seo-for-your-business\/","title":{"rendered":"How to Decide Between Local and International SEO for Your Business"},"content":{"rendered":"<p class=\"wp-block-paragraph\">This depends on where your actual customers are searching from. Here&#8217;s a quick way to check, rather than guessing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Check Where Your Current Bookings Come From<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Google Analytics, go to Reports &gt; User attributes &gt; Geographic details. Compare visitors searching from within your country\/region against international visitors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/digitalcreativealliances.opte.io\/wp-content\/uploads\/sites\/3178\/2026\/09\/screenshot-geographic-details-report-1024x459.png\" alt=\"\" class=\"wp-image-7628\" srcset=\"https:\/\/digitalcreativealliances.com\/wp-content\/uploads\/sites\/3178\/2026\/09\/screenshot-geographic-details-report-1024x459.png 1024w, https:\/\/digitalcreativealliances.com\/wp-content\/uploads\/sites\/3178\/2026\/09\/screenshot-geographic-details-report-300x134.png 300w, https:\/\/digitalcreativealliances.com\/wp-content\/uploads\/sites\/3178\/2026\/09\/screenshot-geographic-details-report-768x344.png 768w, https:\/\/digitalcreativealliances.com\/wp-content\/uploads\/sites\/3178\/2026\/09\/screenshot-geographic-details-report-1536x688.png 1536w, https:\/\/digitalcreativealliances.com\/wp-content\/uploads\/sites\/3178\/2026\/09\/screenshot-geographic-details-report-18x8.png 18w, https:\/\/digitalcreativealliances.com\/wp-content\/uploads\/sites\/3178\/2026\/09\/screenshot-geographic-details-report.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Check How Close to Booking Your Traffic Is<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cross-reference with the report from <em>How to Read the Reports That Actually Matter in Google Analytics<\/em>: are location-specific visitors reaching your booking page more often than general\/international ones?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Decide Your Primary Focus<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If most of your enquiries already come from local or destination-specific searches, prioritise local SEO first (Google Business Profile, local content, reviews). Treat international content as a longer-term addition once local fundamentals are solid, not a parallel first priority.<\/p>","protected":false},"template":"","kb-category":[41],"class_list":["post-7627","resources","type-resources","status-publish","hentry","kb-category-seo-visibility"],"_links":{"self":[{"href":"https:\/\/digitalcreativealliances.com\/fr\/wp-json\/wp\/v2\/resources\/7627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalcreativealliances.com\/fr\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/digitalcreativealliances.com\/fr\/wp-json\/wp\/v2\/types\/resources"}],"wp:attachment":[{"href":"https:\/\/digitalcreativealliances.com\/fr\/wp-json\/wp\/v2\/media?parent=7627"}],"wp:term":[{"taxonomy":"kb-category","embeddable":true,"href":"https:\/\/digitalcreativealliances.com\/fr\/wp-json\/wp\/v2\/kb-category?post=7627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}